For over two decades, Nahsan Simsek and Ayca Simsek have quietly redefined what leadership in direct selling can look like. Together, they have built a global organisation of more than 2 million customers and distributors, creating not just commercial success but meaningful, life-changing impact across borders.

At the heart of their work is a deep belief in education, empowerment, and raising the standard of the profession, not only for their own team or company but for anyone they can help. Seeing a lack of quality business education in their home country, Nahsan and Ayca took extraordinary initiative. They personally approached some of the most respected voices in network marketing and direct selling, securing permission to translate and publish influential books in their native language so people could access the right knowledge.

Every penny of profit from these books was donated. Proceeds went to young children and vulnerable women, ensuring the project remained entirely purpose-driven rather than profit-driven. Their goal was simple: educate people properly and use that education as a vehicle for broader social good.

Their leadership extends far beyond their own organisation. Inspired by the global impact of The Mastermind Event, Nahsan and Ayca stepped forward to help bring it to their country, not from the stage but behind the scenes. They led the logistics end-to-end, sourcing venues, hotels, technical teams, printers, and ensuring international guests felt welcomed, safe, and respected. Thanks to their leadership, The Mastermind returned in 2023 in Antalya, Turkey, after the pandemic.

What truly defines their character is how they show up for people when no one is watching. Many attendees they supported came from restrictive personal circumstances where attending an international event felt impossible. Nahsan and Ayca personally visited families, explained the purpose of the event, and created a sense of trust and safety, opening doors that had previously been closed. As a result, hundreds of people were able to learn from the world’s best in ways they never thought possible.

Despite their own success, they lead with rare integrity. Even within their own family, they have never pressured loved ones to join their company, choosing instead to support them wholeheartedly in businesses they are happy with, regardless of affiliation.

Kind, compassionate, driven, and deeply principled, Nahsan and Ayca Simsek embody everything the Direct Selling Hall of Fame represents. As the first inductees from their region of the world, their recognition is not just a personal milestone but a moment of pride for an entire community and profession.

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