With a career spanning nearly five decades, Myriam De La Sierra stands as one of the most respected and influential figures in the history of direct selling. A top producer, company founder, global team builder, and mentor to tens of thousands, her contribution to the profession has shaped lives across continents.

Myriam began her journey at just 23 years old with Golden Products before going on to found her own Spanish network marketing company, establishing herself early as both a visionary leader and entrepreneur. Over the years, she has built organisations of extraordinary scale, including more than 100,000 partners and 300,000 customers worldwide.

She spent 18 years with one of the largest companies in our space as an independent distributor, where she became the top money earner in Europe and played a key role in expanding the business into Latin America and the Asia-Pacific region. Her leadership was instrumental in developing international markets and empowering leaders far beyond her own organisation.

Academically trained with a degree in interior design, Myriam also speaks five languages, a reflection of her global mindset and ability to connect deeply across cultures. She is widely recognised as an exceptional public speaker and personal development trainer, known for motivating through action, authenticity, and example.

Recently, she made the decision to transition into a new network marketing company, once again choosing growth, alignment, and the opportunity to help others build the lives they have always dreamed of. Direct selling is not just her profession but a family calling, with her husband and children all working full-time in the industry.

Her impact is perhaps best captured by those who know her personally. Longtime friend and industry legend Art Napolitano describes her as having “a heart of gold” and praises her ability to lift people up regardless of organisation, rank, or pay line. This sentiment is echoed consistently across the profession. Wherever her name is mentioned, the response is the same. She is generous. She is supportive. She is the best.

For nearly 50 years, Myriam De La Sierra has helped raise people, teams, and the entire profession. Her induction into the Direct Selling Hall of Fame recognises not only her success, but her unwavering commitment to service, leadership, and humanity.

‍